Jeffrey J. Horowitz joined Vitacost.com on August 3, 2010 as a Consultant and was also appointed to the Company's Board of Directors. He was named Interim Chief Executive Officer of Vitacost.com on August 16, 2010 and was named Chief Executive Officer on February 17, 2011. Mr. Horowitz is the former founder and Chief Executive Officer of Vitamin Shoppe, Inc. which he founded in 1977 and served as its President and Chief Executive Officer from 1977 to 2004. During this time, he oversaw the retail expansion from one store to over 200 stores in 11 states. In addition, Mr. Horowitz further expanded Vitamin Shoppe's business by establishing a catalog to solicit mail order sales in 1981 and is a pioneer in the online vitamin sales industry with the launch of VitaminShoppe.com in 1998.
Ellen Finnerty joined Vitacost.com in April 2011 as Vice President Human Resources and was named Chief Human Resources Officer in January 2013. Ms. Finnerty has over 20 years experience in human resources building company environments that encourage management and employees to achieve their full potential. From 2007 – 2010 she served as Senior Vice President Human Resources for First Capital, a specialized commercial finance company providing working capital lines of credit to small and medium-sized companies nationally. Prior to joining First Capital, from 2003 – 2007, Ms. Finnerty was Vice President Human Resources for Fidelity National Information Services, a Fortune 500 financial services company. Prior to Fidelity National, she was Senior Vice President Human Resources for Palm Beach National Bank & Trust, and also previously worked in the Human Resources departments for the City of Palm Beach Gardens and at Florida Power and Light Co. Ms. Finnerty holds a B.A. degree in Sociology from the University of Florida and is certified as a Senior Professional in Human Resources (SPHR). She is Past President of the Human Resources Association of Palm Beach County and was awarded the 2010 Woman Extraordinaire by South Florida Business Leader.
Mary L. Marbach joined Vitacost.com in July 2009 and was appointed General Counsel in December 2009 and was named Corporate Secretary in July 2010. Ms. Marbach was appointed Chief Legal Officer of Vitacost.com in January 2013. Ms. Marbach has been practicing law for over twelve years and was most recently Senior Transactional Counsel at Imperial Finance and Trading, LLC in Boca Raton, Florida. Ms. Marbach was an associate at Greenberg Traurig, LLP in its Corporate and Securities Group in Boca Raton, Florida from 2002 through 2004. Prior to joining Greenberg Traurig, LLP, she was an associate at Morrison & Foerster, LLP in its Corporate & Securities Group in Palo Alto, California. Ms. Marbach holds a JD from Boston University School of Law, an MBA from the University of Miami, and a BS from Syracuse University. Ms. Marbach is a member of the State Bar of California and the State Bar of Florida.