Jeffrey J. Horowitz joined Vitacost.com on August 3, 2010 as a Consultant and was also appointed to the Company's Board of Directors. He was named Interim Chief Executive Officer of Vitacost.com on August 16, 2010 and was named Chief Executive Officer on February 17, 2011. Mr. Horowitz is the former founder and Chief Executive Officer of Vitamin Shoppe, Inc. which he founded in 1977 and served as its President and Chief Executive Officer from 1977 to 2004. During this time, he oversaw the retail expansion from one store to over 200 stores in 11 states. In addition, Mr. Horowitz further expanded Vitamin Shoppe's business by establishing a catalog to solicit mail order sales in 1981 and is a pioneer in the online vitamin sales industry with the launch of VitaminShoppe.com in 1998.
Chris Cavalline joined Vitacost.com in July 2013 as Chief Merchandising Officer. Mr. Cavalline has over 25 years of retail experience, and was most recently Senior Vice President Merchandising & E-commerce at Kohl’s Department Stores from 2009 to 2013. During his tenure at Kohl’s, he developed and implemented the merchandising strategy for Kohl’s.com, increasing the number of vendor relationships and tripling the product assortment, resulting in a substantial increase in revenue. Prior to joining Kohl’s, Mr. Cavalline held senior level merchandising positions at Macy’s, Inc. from 2006 to 2009. He began his career at the May Company where he worked from 1988 to 2006 facilitating merchant, store and marketing teams to drive sales growth and coordinated product development efforts in-house to design private label products. Mr. Cavalline holds a B.S. in Physics and Civil Engineering from Washington and Lee University.
Jay Topper joined Vitacost.com in August 2012 as Chief Information Officer & Chief Technology Officer with responsibilities for the Company’s ecommerce, IT and customer service operations. He also assists with managing the Company’s fulfillment centers. Mr. Topper has over 20 years of senior level leadership experience most recently as SVP of Customer Success of Rosetta Stone Inc., a leading provider of technology enabled language learning solutions, managing their first global CRM program. He also served as Rosetta Stone’s first Chief Information Officer from 2007 through 2009, leading the technology department through the initial public offering. Prior to joining Rosetta Stone, Mr. Topper was SVP of Operations at Apex Covantage, a pre-press and engineering BPO consulting firm from 2005 to 2007. He served as Chief Information Officer and SVP of Indian Operations of Seven Worldwide (now Schawk), a pre-media/pre-press company from 2001 to 2005; and served as Chief Information Officer and VP, Chief of Staff, of Production Resource Group, an entertainment technology company from 1997 to 2001. Mr. Topper was a commissioned officer in the United States Coast Guard from 1986 to 1997, serving in many areas of distinction, including commanding his own ship in Gloucester, MA and completing tours of duty in Panama with the Office of Naval Intelligence. Mr. Topper holds an M.S. in Telecommunications & Information Management from Polytechnic Institute of New York University and a B.S. in Mathematical Sciences from the United States Coast Guard Academy.
Ellen Finnerty joined Vitacost.com in April 2011 as Vice President Human Resources and was named Chief Human Resources Officer in January 2013. Ms. Finnerty has over 20 years experience in human resources building company environments that encourage management and employees to achieve their full potential. From 2007 – 2010 she served as Senior Vice President Human Resources for First Capital, a specialized commercial finance company providing working capital lines of credit to small and medium-sized companies nationally. Prior to joining First Capital, from 2003 – 2007, Ms. Finnerty was Vice President Human Resources for Fidelity National Information Services, a Fortune 500 financial services company. Prior to Fidelity National, she was Senior Vice President Human Resources for Palm Beach National Bank & Trust, and also previously worked in the Human Resources departments for the City of Palm Beach Gardens and at Florida Power and Light Co. Ms. Finnerty holds a B.A. degree in Sociology from the University of Florida and is certified as a Senior Professional in Human Resources (SPHR). She is Past President of the Human Resources Association of Palm Beach County and was awarded the 2010 Woman Extraordinaire by South Florida Business Leader.
Mary L. Marbach joined Vitacost.com in July 2009 and was appointed General Counsel in December 2009 and was named Corporate Secretary in July 2010. Ms. Marbach was appointed Chief Legal Officer of Vitacost.com in January 2013. Ms. Marbach has been practicing law for over twelve years and was most recently Senior Transactional Counsel at Imperial Finance and Trading, LLC in Boca Raton, Florida. Ms. Marbach was an associate at Greenberg Traurig, LLP in its Corporate and Securities Group in Boca Raton, Florida from 2002 through 2004. Prior to joining Greenberg Traurig, LLP, she was an associate at Morrison & Foerster, LLP in its Corporate & Securities Group in Palo Alto, California. Ms. Marbach holds a JD from Boston University School of Law, an MBA from the University of Miami, and a BS from Syracuse University. Ms. Marbach is a member of the State Bar of California and the State Bar of Florida.