Vitacost.com Launches New Content Website for Moms
Momonomics.com offers fun escape for Vitacost's most valuable
BOCA RATON, Fla.--(BUSINESS WIRE)--
Vitacost.com, Inc. (NASDAQ: VITC), a leading online retailer and direct
marketer of health and wellness products, announced today the launch of
a new content and community-driven website, Momonomics.com, that is
intended to offer an entertaining escape for its most valuable
demographic, women ages 25-55. A playful combination of the words "mom"
and "economics," Momonomics is defined as finding
superior-quality, natural, healthy and organic products at the best
possible prices, delivered in the most cost-effective, and
time-efficient manner. The launch of Momonomics.com is part of a broader
national media advertising campaign launched earlier this month.
Visitors who go to www.momonomics.com
will be greeted by a casual, whimsical look-and-feel that promises an
experience that is "like a mom's night out without the watered down
Filled with user-generated content about topics of interest to today's
multi-tasking, time-strapped mother, Momonomics.com offers moms a quick
opportunity to unwind, laugh and interact with other women, creating an
instant "mom's night out" experience, no babysitters required.
Navigation categories include "Vent," a place to share gripes and
receive advice; "Brag," where moms can boast about parenting and
personal accomplishments; "Pillow Talk," devoted to sex, marriage and
dating issues; and "Kitchen Diva," a resource for easy, healthy recipes.
Light-hearted polls, like "What Kind of Mom Are You?" and a section
called "Slacker," where moms can confess to various "mommy sins," keep
the site interactive and fun.
There is a direct link on Momonomics.com back to www.vitacost.com
where customers can shop the Company's vast array of healthy living
products including vitamins, supplements, natural and organic foods,
baby care essentials, beauty and personal care items, all up to 50% off
retail prices with orders over $49 shipped for free.
"With Momonomics.com, Vitacost is employing an innovative marketing
strategy by creating a fun, relaxing haven for its most valued customer
base—moms ages 25-55—where they can enjoy a few laughs, camaraderie and
'me time,' while receiving marketing messages in a friendly,
non-aggressive way," explained David Zucker, Ph.D., Chief Marketing
Officer for Vitacost.com. "This is a new approach that gives women what
they want before trying to sell them things they need."
About Vitacost.com, Inc.
Vitacost.com, Inc. (NASDAQ: VITC) is a leading online retailer and
direct marketer of health and wellness products, including dietary
supplements such as vitamins, minerals, herbs and other botanicals,
amino acids and metabolites, as well as cosmetics, organic body and
personal care products, pet products, sports nutrition and health foods.
Vitacost.com, Inc. sells these products directly to consumers through
its website, www.vitacost.com.
Vitacost.com, Inc. strives to offer its customers the broadest selection
of healthy living products, while providing superior customer service
and timely and accurate delivery.
Director of Investor
Source: Vitacost.com, Inc.
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