April 17, 2012

Vitacost.com Announces Date for Analyst Day

BOCA RATON, Fla., April 17, 2012 (GLOBE NEWSWIRE) -- Vitacost.com, Inc. (Nasdaq:VITC), a leading online retailer and direct marketer of health and wellness products, announced it will hold its Analyst Day on Thursday, June 7, 2012 from 9:30 a.m. EDT to 12:00 p.m. EDT in New York City. The meeting will include presentations from Jeffrey Horowitz, Vitacost.com's Chief Executive Officer; Brian Helman, Chief Financial Officer; David Zucker, Ph.D., Chief Marketing Officer; and Bert Wegner, Chief Operating Officer.

"We are excited to share our vision for the future and discuss in more detail our business model and strategy for long-term growth," stated Jeffrey Horowitz.   

The presentation will be broadcast live over the Internet hosted under the 'Investor Relations' section of Vitacost.com's website at http://investor.vitacost.com, and will be archived online through June 30, 2012.

About Vitacost.com, Inc.

Vitacost.com, Inc. (Nasdaq:VITC) is a leading online retailer of health and wellness products, including dietary supplements such as vitamins, minerals, herbs and other botanicals, amino acids and metabolites, as well as cosmetics, organic body and personal care products, pet products, sports nutrition and health foods. Vitacost.com, Inc. sells these products directly to consumers through its website, www.vitacost.com. Vitacost.com, Inc. strives to offer its customers the broadest selection of healthy living products, while providing superior customer service and timely and accurate delivery.

CONTACT: Investor Contact:

         Vitacost.com

         Kathleen Reed

         Director of Investor Relations

         561.982.4180



         ICR, Inc.

         John Mills

         Senior Managing Director

         310.954.1105
Source: Vitacost.com

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