July 25, 2012

Vitacost.com to Report Results for the Second Quarter Ended June 30, 2012

BOCA RATON, Fla., July 25, 2012 (GLOBE NEWSWIRE) -- Vitacost.com, Inc. (Nasdaq:VITC), a leading online retailer of health and wellness products, will release results for the second quarter ended June 30, 2012 on Wednesday, August 8, 2012 before market open. The Company will host a conference call to discuss these results with additional comments and details provided at that time. Participating on the call will be Jeffrey Horowitz, Chief Executive Officer and Brian Helman, Chief Financial Officer.

The conference call is scheduled to begin at 10:00 a.m. ET on Wednesday, August 8, 2012. The call will be broadcast live over the Internet and available on the Company's Investor Relations website at http://investor.vitacost.com. In addition, you may dial 877-705-6003 to listen to the live broadcast.

A telephonic playback will be available from 1:00 p.m. ET, August 8, 2012, through August 22, 2012. Participants can dial 877-870-5176 to hear the playback. The passcode is 397421.

About Vitacost.com, Inc.

Vitacost.com, Inc. (Nasdaq:VITC) is a leading online retailer of health and wellness products, including dietary supplements such as vitamins, minerals, herbs and other botanicals, amino acids and metabolites, as well as cosmetics, organic body and personal care products, pet products, sports nutrition and health foods. Vitacost.com, Inc. sells these products directly to consumers through its website, www.vitacost.com.  Vitacost.com, Inc. strives to offer its customers the broadest selection of healthy living products, while providing superior customer service and timely and accurate delivery.

CONTACT: Investor Contact:

         Vitacost.com

         Kathleen Reed

         Director of Investor Relations

         561.982.4180



         ICR, Inc.

         John Mills

         Senior Managing Director

         310.954.1105
Source: Vitacost.com

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