March 6, 2012

Vitacost.com to Report Results for the Fourth Quarter and Full Year 2011

BOCA RATON, Fla., March 6, 2012 (GLOBE NEWSWIRE) -- Vitacost.com, Inc. (Nasdaq:VITC), a leading online retailer and direct marketer of health and wellness products, will release results for the fourth quarter and full year ended December 31, 2011 on Thursday, March 15, 2012 before market open. The Company will host a conference call to discuss these results with additional comments and details. Participating on the call will be Jeffrey Horowitz, Chief Executive Officer and Brian Helman, Chief Financial Officer.

The conference call is scheduled to begin at 10:00 a.m. ET on Thursday, March 15, 2012. The call will be broadcast live over the Internet and available through the 'events' section of the Company's Investor Relations website at http://investor.vitacost.com/events.cfm. In addition, you may dial 877-705-6003 to listen to the live broadcast.

A telephonic playback will be available from 1:00 p.m. ET, March 15, 2012, through March 29, 2012. Participants can dial 877-870-5176 to hear the playback. The passcode is 390262.

About Vitacost.com, Inc.

Vitacost.com, Inc. (Nasdaq:VITC) is a leading online retailer and direct marketer of health and wellness products, including dietary supplements such as vitamins, minerals, herbs and other botanicals, amino acids and metabolites, as well as cosmetics, organic body and personal care products, pet products, sports nutrition and health foods. Vitacost.com, Inc. sells these products directly to consumers through its website, www.vitacost.com. Vitacost.com, Inc. strives to offer its customers the broadest selection of healthy living products, while providing superior customer service and timely and accurate delivery.

CONTACT: Investor Contact:

         Vitacost.com

         Kathleen Reed

         Director of Investor Relations

         561.982.4180



         ICR, Inc.

         John Mills

         Senior Managing Director

         310.954.1105
Source: Vitacost.com

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